Blank is a Lingerie brand that was created with the motive of instilling in a woman the feeling of being soft and pretty yet bold and confident through the lingerie. The products featured by Blank are all hand made with lace being the material of choice. We chose to use lines as anything else would just make the brand look heavier and would disorient it's minimalistic character which reflects in the products themselves. The patterns used for the lingerie are floral and adorned with intricacy and hence we brought in an element from nature to soften the Bold letter. Furthermore, We introduced a contrast in the form of the marble background to enhance the logo and give it some punch.